Microsoft Hypes Xbox 360 Momentum

It didn't take long following the NPD results for Microsoft to toot its horn. The console maker was quite pleased with its October after it blew away the competition in September.

by James Brightman on Thursday, November 15, 2007

Microsoft Hypes Xbox 360 Momentum

Immediately following the eye-popping October video game sales data, Microsoft decided to pat itself on the back and highlight several key data points of the Xbox business.

Here are some of the more interesting tidbits:

  • For the month of October, Xbox 360 led in total revenue with $354 million compared to $246 million for Wii and $116 million for PS3.

  • Xbox 360 software revenue at retail surpassed that of Wii and PS3 combined.

  • For the month of October according to NPD, Xbox 360 software represented 54 percent of total software sales (at $162 million dollars) for this generation, compared to 30 percent for Wii and 16 percent for PS3.

  • Xbox 360 was home to seven out of the top 10 rated games through the end of October according to Metacritic.

  • Of all 3rd party U.S. software revenue in October, Xbox 360 generated more than double that of the PS3 and Wii. Xbox 360 weighs in at 57 percent with $130 million, compared to Wii with 28 percent and PS3 at 15 percent.

  • PS3 and Wii combined had one third party title in the top ten console title list for the month, while Xbox 360 weighed in with 2. Since November, third party partners have seen their titles hit the top ten 29 times for Xbox 360, compared to 2 for PS3 and 2 for Wii.

  • In last week's earnings announcement from Electronic Arts, Xbox 360 represented 50 percent ($218 million) of their total revenue during the third quarter. In fact, EA titles on Xbox 360 outperformed those same titles on PlayStation 3, PlayStation 2, PSP, Wii and DS combined.

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