iPhone to Kill Nintendo DS? What is Forbes Smoking?
Sometimes mainstream business publications should just stick to what they know. In this case, it clearly isn't gaming.
by James Brightman on Friday, June 06, 2008
Over at Forbes Brian Caulfield has posted an editorial piece on "Why Apple Could Kill the Nintendo DS." He argues that the upcoming app store for the iPhone combined with the device's already slick touch-screen and motion sensing capability will make Apple a very tough foe in the handheld gaming arena.
"Unlike Nintendo, which has created a gaming console with a motion-sensitive controller and a touch-sensitive handheld gaming system, Apple has crammed both capabilities into its iPhone and iPod Touch," he writes. "The ability to pour fresh software into the iPhone, wirelessly, at the touch of a button already has game developers interested. ... The worst sign: Sophisticated games such as Electronic Arts' ambitious new god-game, Spore, are already slated to be released for the iPhone at the same time it goes on sale for PCs, Macs and the Nintendo DS. ... Looks like the handheld gaming business, so long dominated by Nintendo, could be about to undergo a little evolution too."
"[The iPhone] isn't even in the same league as the DS." - DFC's David Cole
With all due respect Mr. Caulfield, you are talking nonsense. We couldn't help but laugh when we read the article, but just to make sure we weren't losing our marbles we checked in with two prominent analysts. Wedbush Morgan Securities' Michael Pachter noted that it's really about "different markets, hip wealthy people vs. kids." He added, "My kids each have a DS, and my wife has an iPhone. The article is too stupid to even discuss." Harsh.
DFC Intelligence's David Cole agreed 100 percent. Regarding Forbes' premise he commented, "I think it is just people that don't really know the industry looking to hype the next big thing. Cell phones in general were supposed to kill Nintendo's business many years ago. The DS sold 30 million units last year. The iPhone has been out less than a year, but I think quarterly sales have been between like 1-2 million units."
Looking at official numbers from Apple, we can see that the iPhone sold 1.119 million units in the 2007 July – September quarter (which at the time brought cumulative fiscal 2007 sales to 1.389 million), 2.315 million units in the 2007 October – December quarter, and 1.703 million units in the most recent January – March period.
"That isn't even in the same league as the DS...DS shipments have been between 6-11 million per quarter over the past year," Cole pointed out. "The other issue is that an average cell phone has a lifespan of two years and a much higher retirement factor than the DS."
Needless to say, Nintendo has nothing to fear. Mario and co. will likely continue dominating the handheld scene for quite some time.
Latest Article Comments (18)
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lsniperl3 on 8/27/2008 8:06 pm
The iPhone would have been better than the DS(which I have) if it were for more phone companies than just AT&T. If Apple were to let other phone companies get in with the business of the iPhone, it would have sold more, or at least have been cheaper.
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steamalchemist on 7/15/2008 9:04 am
wow no phone can better the a handheld system. think about it. the DS is built to play games so thats wat it does. while the iphone was built to be apples blackberry.
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rendiax on 6/10/2008 3:50 pm
I'm reminded of another phone/hand held gaming device called the N-gage and we all know how well that went... Honestly though, the iPhone has no chance in hell to overtake the hand held gaming market and push out Nintendo. Not only is the DS cheaper, it's got a much bigger library and many more developers backing it, not to mention the Nintendo brand. And if you really must have some music/movies/pictures on your hand held gaming device, then get a PSP, it's still cheaper.
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wtfbolton on 6/10/2008 2:09 am
what an idiot, seriously, that guy is talking out of his a*. mac is so ****y these days, it amazes me how much they think they can do when the only people supporting macs are either schools are 'hip wealthy people'. =_=; honestly, they need to get their heads out of their a*s and start coming up with something good before they actually decide to poke their sticks at Nintendo. it's like a midget trying to dry hump a pimp from behind. i hope apple falls on it's face.
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flamingreds04 on 6/9/2008 10:20 pm
oh yeah right! people of all ages play the nintendo DS. the iphone cant do ****!!! noone's even thought about playing games on the iphone. David Cole said it best.
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dougglovia53 on 6/9/2008 10:14 pm
Since my 12 year old got his IPOD Touchj, he hasn't touched his DS... The DS is probably good for the 10 and under set.. but older kids want the music, internet, and gaming that the Touch offers... The IPone won't fly since they don't need the phone or you can get a cheaper phone if needed.. He spent the day of this announcement waiting to get the $10 upgrade of the apps on his IPOD but it won't be available till next month...
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marvelousmovies on 6/9/2008 8:16 pm
I highly agree with this article!! Apple just released the newest iPhone today and the starting price is $199!! Thats only $50 more than a DS and will have tons of games and apps when the app store is released. And you get a phone!
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blueyoshi401 on 6/9/2008 7:37 pm
Really, Nintendo has the cheapest late-generation consoles. The Wii for $250 and the DS Lite for $130. It's not practical for parents to buy their kids an iPhone, despite all the new features. Graphics, pheh, they're just sometimes a gimmick that some people in the gaming industry are drawn to. Faster processors, pheh. So what? All it really comes down to is the gameplay itself.
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cherrycolapop on 6/9/2008 7:25 pm
LOL, is that guy serious? I highly doubt an 8 year old will get an iphone for their birthday considering it's $400 and in the hands of a child, will easily break. Sure, the iphone sounds all cool and what not, but a child isn't going to get one, be realistic. The DS is cheaper and is made for gaming, hello, it makes way more sense to get that for a kid than a phone that can play games. Nintendo has absolutely nothing to worry about, as long as there's little kids wanting to play video games. Besides, I know I wouldn't want to be interrupted while playing a game to have a two hour long phone call with my mother. That's why I've always liked Nintendo better, they are all about improving game play while everyone else wants to see how much technology they can cramp into a little box.
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kyishaaries324 on 6/9/2008 7:17 pm
the price alone shows that Nintendo has no competition. Come on, how many parents are going to buy their kids an iPhone? The iPhone price compared to the DS price is drastic alone, not to mention who is going to spend $600 on a phone for their child when a DS is 130 and performs the same function. These guys are just blowing hot air. I'll stick to my DS, thanks.
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