Infogrames Development Unaffected by Atari Withdrawal

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Infogrames' management wants to be clear; Atari may be on the precipice but they're not pulling Infogrames over the edge with them. Atari's decision won't 'undermine' Inforgrames, the company said.

by James Brightman on Thursday, November 15, 2007

Earlier this week beleaguered publisher Atari announced the resignation of its CEO David Pierce and a new business plan that sees the company completely withdrawing from production to focus on publishing and distribution in North America.

Today French parent company Infogrames felt the need to further clarify that Atari's decision has no affect on their strategy going forward.

The statement reads as follows:

The November 13 press release only concerns the business of the Group's 51-percent owned US subsidiary, Atari Inc., currently responsible for publishing and distributing video games in North America.

The announcement states that Atari Inc.'s operations will involve title acquisition, sales and marketing, and physical distribution of products from Infogrames and other partners" in North America.

In June, Infogrames Entertainment, incorporating Atari Europe, announced a new strategy focused on the relaunch of its publishing business based on an integrated global structure for development and production of games, as well as on the continued reinforcement of its distribution subsidiaries.

For Infogrames Entertainment's game development and production, the Group's publishing division relies on its own Eden Games studio and on partnerships with a worldwide network of independent studios.

The recent decisions by Atari, Inc. are consistent with this corporate strategy and do not undermine the Infogrames Group's ability to carry out its video game development program and to continue selling products under the Atari brand name.