IGA Worldwide today announced that it has partnered with id Software to manage all advertising and sponsorship opportunities for the upcoming Quake Live. This forthcoming game will be available at quakelive.com, with multiplayer game content and an online community all available for free. The entirety of Quake Live, from friends lists, tournaments, matchmaking, stats tracking, and the gameplay, will be available through the users' web browser.

"IGA understands game developers and game players which makes them the perfect partner for Quake Live. Whether it's been the ease of implementing their SDK or just their excitement about Quake Live, they have been fantastic to work with," said Todd Hollenshead, CEO of id Software. "As we work to bring Quake-style deathmatch excitement to the masses, IGA has fully supported our vision."

"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."