by David Radd on Friday, November 16, 2007
Today, GigaMedia announced that it has secured an exclusive license from Electronic Arts. Under terms of the agreement, GigaMedia will be allowed to operate and offer NBA Street Online in Taiwan, Hong Kong and Macau for three years. The game is an online variant of EA's NBA game franchise and it releases at a time when basketball's popularity is spiking in Chinese speaking countries.
"Sports games are a huge, untapped market in Asia, and EA is a sports superstar," stated GigaMedia Limited Chief Executive Officer Arthur Wang. "Everyone knows the great basketball games from EA. Now we are taking it online in Asia with NBA Street Online, one of the best and most exciting sports games ever."
"We are committed to building a dominant online entertainment brand in Asia, partnering with the world's top game developers like EA, and delivering a full range of today's most relevant content -- all leveraging a massive and growing network of over 68 million users," added Wang.
NBA Street Online was co-developed by EA Canada and Neowiz and it is expected to launch in 2008.
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