by David Radd on Thursday, June 12, 2008
Today, Hammersuit announced that it has concluded a partnership with Federated Media (FM). Under terms of this agreement, FM will provide "sponsorship coordination" and "marketing expertise" for Hammersuit's various partner websites, which draw in roughly 6 million unique visitors and 19 million pageviews a month. The two hope that this will draw in leading advertisers to Destructoid, GoNintendo, Gamersyde and Modojo.
"The FM team brings an incredible level of digital media and marketing expertise to the table," said Jill Keil, CEO of Hammersuit. "This expertise coupled with Hammersuit's deep understanding of the videogame space will translate into significant value for our partner sites."
"Destructoid, Modojo, Gamersyde and GoNintendo are fabulous additions to the FM family," said Neil Chase, vice president of author services at Federated Media. "Hammersuit represents the top tier of independent videogame media, and their unique voices and strong communities are a great fit with FM's conversational media approach. They're really a great match and we're proud to have them aboard."
Disclosure: Hammersuit has a partnership with AOL GameDaily as well.
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