Eyeblaster Blasts Past 60 Titles

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We keep on saying it: ad supported casual games are huge and they're only getting bigger. See Eyeblaster for an example: they now have enabled over 60 titles with their ad technology, with more video impressions every quarter.

by David Radd on Wednesday, November 28, 2007

Eyeblaster announced today that it has exceeded 60 live ad enabled titles. This comes with 40 percent growth in video impressions in the last quarter of 2007 (year-on-year). To find out more about Eyeblaster, please read GameDaily BIZ's AdWatch.

"Because the ad supported model is an alternative effective way to monetize downloadable casual games, soon we will see more titles targeted at males," said Ran Cohen, Vice President of Product Planning for Eyeblaster. "The success of the model further validates Eyeblaster In-Game as a very effective platform to advertise any brand or product."

This year Eyeblaster has served in-game campaigns in over 13 different advertising categories for big brands such as Proctor & Gamble, Microsoft, Visa, Ford, Coca Cola, PepsiCo, Charles Schwab, Warner Brothers, CBS and Volkswagen.