Speaking to VideoGamer.com, Sony Computer Entertainment managing director Ray Maguire reiterated that there will be no price cut for the PS3 this holiday season, reinforcing remarks made by Kaz Hirai, president of Sony Computer Entertainment.
"Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well," said Maguire.
He continued, "At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all."
He noted that sales continue to be robust, and indeed, U.S. PS3 sales were solid in September despite the price cut to the Xbox 360. "It's obviously selling extremely well in the U.K. and it's the third largest single territory in the world. In the U.K. it's absolutely on line. Obviously actual sell through is always relevant to price point. Now the price point we're at, with the features we've got, that we obviously have to charge for, it's absolutely on target."
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In other news, the same Sony executive was heard to comment that "that the fundamentals of the US economy are strong" and he has no doubt that "when it comes down to it, consumers will choose purchasing a new PS3 over other more trivial choices... such as food."