Double Fusion today announced that it has concluded a North American partnership with NCsoft. The in-game advertising company will provide sales force and technology for Exteel and Dungeon Runners. These titles, which are currently supported through micro-transactions, will continue to be offered subscription free.

"One of Double Fusion's long-term goals is to grow the game industry by enabling the ad-supported business model that brings top-of-the-line games to those players who want to play for free," said Jonathan Epstein, president and CEO, Double Fusion. "Partnering with a leading MMO publisher like NCsoft, a leader in free-to-play as well as subscription online game models, allows us to set the type of example we hope other publishers will look to and want to join."

"As a publisher of MMO games, the community is of the utmost importance to us. We are constantly looking for more ways to grow the community for these titles and give them what they deserve—great gaming experiences supported by advertising that doesn't detract from gameplay," said Dorothy Ferguson, vice president of sales and marketing at NCsoft North America. "The track record of Double Fusion's sales force proves the depth of their understanding of pairing brands to games so that we can be sure our players are very happy with the results."