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by David Radd on Friday, November 21, 2008
Today, 7-Eleven announced that they will start carrying certain video game titles for sale, including Fallout 3, Gears of War 2, Call of Duty: World at War and World of Warcraft: Wrath of the Lich King. Additionally, they will make several prepaid game cards available for companies (and games) like Nexon, Habbo, Gaia, Guild Wars, Runescape, Aeria, City of Heroes, ijji and Neopets.
"Video games aren't just for kids anymore, and they're not just sold at big box and game stores either," said Michael Jester, 7-Eleven category manager for gaming and electronics. "We can compete with the major players and offer consumers a more convenient place to purchase games and accessories. They can pay a deposit and reserve their copies ahead of time and pick them up starting midnight on the release date at locations closer to their homes."
"This is not just a holiday promotion for us," Jester continued, "but a brand new product line-up that will be available year-round. We may not be a total entertainment destination ... yet, but we're hoping to expand our selection beyond the high-dollar, hot- selling games to include options for all budgets, like value-priced video games as well as DVD movies. For consumers wanting convenient one-stop shopping for at-home entertainment along with groceries and gas or who just want to avoid big-store shopping inconveniences, their local 7-Eleven store is open and ready."