Doubt: It's easy, as a member of the gaming press, to feel afloat in a sea of hype. With massive doses of PR and Internet enthusiasm in my bloodstream, I frequently find myself paralyzed by doubt. Do I really like this game? Or have I succumbed, as many suggest, to some kind of mass marketing delusion. Life's too short (and deadlines too soon) to doubt your feelings. And though reviews may exist for years to come in print and on the Internet, they're not the final word. Reviews are snapshots of one person's opinion at one point in time. So trust that feeling in your gut now, critics. If that sensation changes 10 years down the road, you weren't wrong. Time changes us all.

Diplomacy: In a post about Metal Gear Solid 4: Guns of the Patriots Tycho from Penny Arcade pointed out a bit of game review weaseling that I myself have been guilty of. "Most reviews I have read," he said, "can be simmered down to 'If you like Metal Gear, you'll like it.'" This kind of wishy-washy language is, itself, unforgivable. It's a way of avoiding the fight that should be at the core of your review. If you don't like Metal Gear you should be illustrating the series' weaknesses and the way they materialize Metal Gear Solid 4. Reviews are no place for peacemaking. Make your arguments and back them up.

"No review can be all-inclusive... Trying to be totally thorough is a fool's errand – better to pick your battles and win them than to half-heartedly wage war on a dozen fronts."

Forgiveness: Quite a few critics took umbrage with Grand Theft Auto IV's nearly unanimous perfect scores. They cited technical and narrative flaws as reasons Rockstar's blockbuster isn't all that it's been cracked up to be. Good for them. If even the smallest design decision sticks in a reviewer's craw, they should point it out. It's our job to be crotchety nit-pickers. Yahtzee's Zero Punctuation reviews are very good at honing in on the broken or boring parts of games that many of us gloss over or dismiss – though we should be careful when we accuse other critics of giving games a pass. I found the flaws in Grand Theft Auto IV to be inconsequential and beneath mention, when weighed against its many, game-changing strengths.

Purposelessness: Every review needs a thesis – an overarching point to make about the video game at hand. The rest of the story should back up this point. Reviews don't need to be formatted like a five paragraph essay, but they should do the same work. If your job is to run through the rosary of video game features you've got your work cut out for you. Creating a compelling argument around one single idea isn't impossible, even when you've got to address sound, graphics and re-playability in their own paragraphs. Just remember your thesis and remember to use those details to hammer home your overarching aim.

Obsession: No review can be all-inclusive. There's always some detail, observation or criticism that's going to wind up on the cutting room floor. It's impossible to cram it all in. And chances are if you've figured out a way to hit every note you're not doing it very elegantly. Thank God for word limits if you're working under those kinds of constraints. Trying to be totally thorough is a fool's errand – better to pick your battles and win them than to half-heartedly wage war on a dozen fronts.

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Gus Mastrapa reviews games for The Onion, Crispy Gamer, Paste and X-Play. He's sinned in the pages of every outlet and daily striving for salvation.

Media Coverage is an opinion column. The opinions expressed in this column are solely the opinions of the columnist and are not necessarily the opinions of GameDaily.com.