Last week, we were the first to bring you the news on fashion designer Marc Ecko's expanded video game business. Headed by industry veteran Mike Lynch, Marc Ecko Entertainment (MEE) already has signed one of gaming's top developers, Human Head Studios.

Human Head, as you may know, was responsible for the critically acclaimed Prey on PC and Xbox 360. Now the studio has partnered with MEE to create a brand-new original IP for next-gen consoles. Details at this time are scarce, but MEE and Human Head have promised that the game will "push the boundaries of entertainment."

"Human Head is a premiere developer that is up to the challenge of crafting a title that is conceptually different than any game ever made," said Mike Lynch, President of Marc Ecko Entertainment. "Our entire team is focused on working side by side with Human Head's core group to develop an action title that is truly ambitious in scope. Our job is to change perceptions of what a game can be."

"As a huge fan of Prey, I am psyched to have the opportunity to watch Human Head enhance our vision and bring it to life. It's sort of like drawing up the play for the 'to win' basket and having Jordan there to execute it to perfection," enthused Marc Ecko.

"When we first met with Marc's team, we were excited by the creative vision that they brought to the table and the fact that they weren't afraid to take risks," added Paul MacArthur, President of Human Head Studios. "We're ready to give players a brand new ride."

We'll be bringing you more on MEE in the near future.