GameDaily BIZ: Considering the latest developments from Nintendo, Microsoft and Sony, what's excited you from the big three?

Yves Guillemot: We think using the Balance Board and this new [MotionPlus] controller they are creating, the motion will give a lot more sensations to consumers and it's really a way to get more and more immersed in the games we play. That, for me, is revolutionary.

For Microsoft, the fact that they are now not only considering one customer, the hardcore gamer, but making sure they can have smaller games and that they have avatars, it's something that is interesting. Because I believe we want to have a life on the Internet, and so being able to push your avatar to become somebody well known is all very interesting.

Regarding Sony, PlayStation Home for us just being able to go into an open world with your avatar and meet other people... It's a dream for me, I think. It's so important to travel all over and meet different people, creators or gamers, that will understand who you are and what you've done, so you can select the people you want to speak with more. The idea of Home is great.

BIZ: But how will Home help Ubisoft's business?

YG: Because we're allowed to have our own world in Home, it will give us the opportunity to be there and be part of this global world and show what we do and have a chance to share with those gamers that are playing other games what we're doing and make sure they can watch and get interested by it.

BIZ: Getting back to the Microsoft Avatars for a minute, do you really think this will help the company better reach that casual audience?

YG: Nintendo had a great idea, Microsoft is taking it to another level. It's exciting for us because it will give gamers the ability to be important in this interactive world. The fact that you can add your face and be a person that is close to you and it will take all your data (what you've been playing, achievements), for me it's very interesting. The industry has always been like this. We always watch what other people are doing and take the best of it. That's what I love about this industry... what's good is to take it and do something better with it.

BIZ: So will Ubisoft be incorporating the Avatars into its games for Xbox 360?

YG: We'll see what will happen there. What we need to make sure is that it's not just a Microsoft world, but also a Ubisoft world where we are around. We just need to make sure that it's going to be possible.

BIZ: Regarding Wii MotionPlus, how long did Ubisoft know about it and when will we see games from Ubisoft that make use of it?

YG: Nintendo has been working on that for a long time, trying to see how they could improve the precision. We knew for a long time they were working on that, so it's not a big surprise for us. We'll start seeing something in September/October. We already have games that can take advantage of it.

BIZ: It seems like Ubisoft really has become focused more and more on CG animation and movie technology. You recently bought the animation studio behind 300 and Sin City and you've previously revealed that you're working on 3D stereoscopic games with James Cameron. How will this all come together for Ubisoft? It seems like these worlds are colliding...

YG: Those worlds are getting closer. We are just on the way to building that capacity. In buying Hybride, we really are bringing to the company the know-how that is needed to create the future of games that we're making, and to be in the middle of this movie industry that is extremely dynamic. A lot of people are getting into the movie industry and aren't yet interested in getting into the gaming industry yet. But when it's the same industry, they will be happy to move back and forth. Those two industries will enrich each other... by talent that will want to try things, but when they see they can express themselves in both, they will see that it can be interesting and then we we'll have more talent.

BIZ: So would you say that Ubisoft is looking to become a movie label as well?

YG: What we want first is to create better games. If we can have a synergy with movies that are published by us or by studios that will help to enrich the graphics, the depth, the number of locations, special effects that we do in movies that we can do in other games, images... all this we think will give a better experience for the gamer. If we have partners to create movies, TV series, web series, and books, at the same time we would do like the movie industry does today – instead of having a movie that creates an event and there are a lot of products launched at the same time, it will be the game creating the event, and then you'd have the movie and books, etc.