While the overwhelming majority of Activision's marketing force is being put to use selling Modern Warfare 2, one component of the company is hard at work not selling it -- to kids. Activision is working with Dr. Cheryl Olson, co-director for the Center for Mental Health and Media at Massachusetts General Hospital (and co-author of Grand Theft Childhood), on a campaign to help parents understand ESRB ratings, called "Ratings are not a Game." The first video deals with the obvious topic of "How Can I Tell If A Game Is Appropriate For My Child And How Do I Set Play Limits." In the second video, Olson discusses the skills and information learned from games, even those of the non-educational variety. Even if the video is sponsored content produced by Activision (and therefore isn't exactly unbiased), it's still novel to hear a reasonably positive message about games' effects on kids.

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